EveryMatrix has entered into an agreement with WynnBet to supply the provider with online gambling content in New Jersey. WynnBet will be able to offer games produced by EveryMatrix companies, including Armadillo Studios, under the terms of the deal.
EveryMatrix games are already available at two other New Jersey online casinos. Among the most popular titles are:
- Armadillo Goes West
- Fortune Dragon Queen Exotic Wilds
- Hot Hot Honey
- Wild Willy’s Gold Rush
EveryMatrix also has necessary celebrity branding rights. The Lioness, starring UFC fighter Amanda Nunes, is one of the most heavily marketed films. There’s also John Daly Spin It and Win It, in which the renowned golfer appears.
The launch in New Jersey is only the beginning of the two companies cooperation. WynnBet intends to expand the content of EveryMatrix to other states.
EveryMatrix North America President Erik Nyman stated:
WynnBet is one of the most potent global casino brands, which is why we are thrilled to be going live. WynnBet players may now enjoy our top iGaming portfolio, and we look ahead to expanding our offering throughout the US in the coming months.
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Expansion of EveryMatrix in the United States
So yet, EveryMatrix’s games are exclusively available in New Jersey’s online casinos. WynnBet is the third partner. However, the company anticipates that its slots will soon be available in more casinos and states. EveryMatrix has secured permits in the following states, where it intends to launch shortly:
- Connecticut
- Michigan
- West Virginia
In addition, the company is in the process of obtaining a license in Pennsylvania that would enable its games to be offered in all US iGaming states except Delaware. It also plans to penetrate Ontario, Canada, which is now in its second year of privatized gambling online.
A number of these states may be included in the WynnBet collaboration. Its online casino is presently available in all three states (NJ, MI, and WV), having started in West Virginia one month ago. It also has permission to operate in Pennsylvania and is about to begin operations there.
EveryMatrix is also looking for more casino operators to work with. Along with WynnBet, DraftKings, and BetMGM, it has agreements with 888 Casino and betParx, albeit its material is not currently available with them.
More EveryMatrix Products Could Arrive in the United States
While EveryMatrix is a newcomer in the United States, it has a strong foothold in Europe. The company has betting on sports technology and lottery divisions along with its iGaming solutions and content.
Both of these markets are expanding in the United States. Although EveryMatrix has not yet secured agreements for those products in the United States, it may form relationships with sportsbooks or state-run lotteries once it has established itself in the casino space.
EveryMatrix’s lottery business has just become a technological partner of the national lotteries for Finland, Greece, Hungary, and Malta.
Meanwhile, the company’s sportsbook technology is used by Szerencsejáték Privately Held Company Limited, a state-owned operator in Hungary, and bet-at-home, an established operator in Germany and Austria.