PlayLive! Casino is improving the user experience through a collaboration with Aspire Global, a NeoGames affiliate. The agreement will take effect in 2024.
PlayLive! is run by the Cordish Companies, which also owns Live! Philadelphia and Pittsburgh casinos. Its Pennsylvania online casino will open before its two physical venues in August 2020.
PlayLive! Casino and Aspire Global have Formed a New Alliance
PlayLive is provided by Aspire Global!, the whole range of online casino goods and services, including Player Account Management (PAM), Customer Relationship Management (CRM) aggregation, and data analytics.
Based on the press release, the additional features offered by Aspire Global will improve the client experience and satisfaction. Many gambling operators are focusing on the user experience, which PlayLive! is currently investing in. The data-driven strategy of Aspire Global also provides PlayLive! Superior bonus management, tailored messaging, user segmentation, back-office conversions, and retention solutions are all available.
Furthermore, PlayLive! has access to numerous game titles that Aspire Global’s game developers created.
Cordish Gaming Group’s SVP of Interactive Gaming, Steven Nathan, issued the following statement about the player experience:
“This agreement exemplifies our commitment to offering the best customer experience for PlayLive! Pennsylvania has a number of players. We have found the ideal solutions to propel our iGaming activities in Pennsylvania with NeoGames’ Aspire Global and its market-leading offering and technology.”
Cordish Corporation is Investing in an Online Gambling Platform
With the likes of BetMGM, FanDuel, and DraftKings generating headlines, PlayLive! Casino may not receive the recognition it deserves. Cordish Companies is well-known for its retail casinos, along with other properties all around the world. However, its management team is beginning to invest in the internet product.
PlayLive! Casino provides hundreds of slot machines as well as dozens of table games, including the PA live dealer series.
More will be added to PlayLive! Casino soon, the platform’s homepage section, currently contains games and promos that rotate through a slideshow every a few seconds. The promotion symbol is the section’s giant box. Among the games are the following:
- Parthenon: Quest For Immortality
- Gonzo’s Quest
- Finn And The Swirly Spin
- Starburst XXXtreme
- Lucky Larry’s Lobstermania Slingo
- Lucky Larry’s Lobstermania 2
- Twin Spin
- Turn Your Fortune
Playlive! Casino has a Lot of Progressive Jackpot Games
PlayLive! Then, on the left side of the screen are the casino’s largest jackpots, which are updated in real time. The jackpot games and the present totals are as follows:
- Pork Knox: $36,933.81
- Divine Fortune: $58,187.71
- Mercy Of The Gods: $66,907.28
- Imperial Riches: $13,517.19
- Vegas Night Life: $7,215.69
The real-time jackpot updates give it a stock market-like vibe, similar to BetRivers Casino‘s homepage. CasinoWatchPA previously detailed the home pages of six of the state’s best online casinos.
Rob Norton, President of Cordish Gaming Group, discussed the benefits of combining the digital & retail casino scenes for customers:
“At Cordish Gaming Group, we take pride in providing players with a high-quality online and offline gaming experience.” Using our PlayLive! We are able to present players with real-life casino enjoyment on a digital scale because of our brand. We are pleased to expand our iGaming service in Pennsylvania, and NeoGames’ outstanding portfolio met our standards.”
PlayLive! The slideshow is then followed by a list of all of its slots. Customers can browse by scrolling, using the search bar, or filtering by game provider.
PlayLive! Revenue from Online Casinos in Pennsylvania
While the majority of retail casinos hold multiple licenses, Live! Only PlayLive! is available at Casino Philadelphia. Casino. At least two online casinos are operated by Hollywood Penn National, Rivers Philadelphia, Valley Forge Casino, and Harrah’s Philadelphia.
Live! Casino Philadelphia, Parx, Mount Airy, and Wind Creek handle one online casino relationship.
PlayLive! is the best of the four. Ranked third in revenue year to date, trailing only Mount Airy and Parx:
- PokerStars Casino (Mount Airy): $32.6 million
- Parx Casino (betPARX Casino): $29.5 million
- PlayLive! Casino (Live! Philadelphia Casino): $21 million
- Live! Casino Philadelphia: A lifetime revenue of $76.3 million, placing it ninth out of ten licensed casinos.
The Cordish Companies is moving into the online casino market to boost its current position.