Caesars has opted to create a brand new product in order to acquire a more significant portion of the PA online casino market. The new brand, currently known as Caesars Palace Online Casino PA, aims to compete with the state’s largest operators.
Caesars Palace Online Casino is Launching to Help Expand the Pennsylvania Online Casino Sector
While reaching the top three is a difficult job, Caesars Palace Online Casino is determined to succeed. During its earnings call, the firm announced the launch of a separate online casino app.
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On the call, Caesars CEO Tom Reeg stated:
“It’s a first-of-its-kind casino entry into our digital business.” And it’s lightyears ahead of what we’ve been doing in terms of capabilities, bonusing, segmentation, proprietary games, and live dealer.”
Many businesses have begun to invest in customized marketing methods. Thanks to this new platform, Caesars can better understand and approach its target demographic.
Eric Hession, President of Caesars Sports and Online Gaming, stated:
“With the existing technology, we haven’t been able to do segmented marketing to any extent.” Our new infrastructure will allow us to build segmentation and reinvest, as we do on the [retail] casino side, and employ many of those experiences.”
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How the Caesars Palace Online Casino App Appears
The Caesars Palace Online Casino app is well-designed. The platform is divided into numerous areas that are organized by category. The first category is promotions, accompanied by Caesars Exclusives. All of them are branded games:
- Caesars Cleopatra
- Caesars Fortune
- Golden Nile
- Caesars Palace American Roulette
- Caesars Palace Live Dealer Blackjack
The following sections contain “Palace Picks” and “Progressive Jackpots,” both with totals provided. The app includes over 200 slot games as well as 20 jackpot alternatives.
READ MORE: Caesars Palace Online Casino PA App
During the Q1 2023 earnings call, Heisson stated that Caesars’ primary goal was to draw in slot players. However, Heisson stated during the Q2 meeting that PA live dealer games continue to represent a significant portion of the business.
“I’d say it’s going to be a big part of the business in the future.” The standalone app will have a more extensive amount of slot business than the table business. However, it will still offer live dealer and total table games. We anticipate a substantial amount of live dealer stuff.”
A number of live dealer rooms are available at Caesars Palace Online Casino:
- American Roulette
- Auto Roulette
- Lightning Roulette
- Speed Baccarat
- Three Card Poker
- Ultimate Texas Home’ Em
While the Caesars management team is optimistic about the future, it is nonetheless restraining expectations. According to Reeg:
“We are fully aware that there has been significant competition in the iCasino space; we do not expect to come in and run everybody over simply.” But we believe we have the product to begin to gain market share, and incorporating it into Caesars Rewards has been and is going to be decisive for that business.”