Brian Christopher, a live-streaming magnetic slots expert with a large social media following, recently joined BetMGM as a brand ambassador.
According to a BetMGM spokeswoman, one of the agreement parameters is Christopher’s exclusive collaboration with BetMGM, which will limit his online casino live feeds to BetMGM’s Online Casino platform.
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The move will transfer Christopher’s enormous social media following to BetMGM while attracting new followers. Oliver Bartlett, BetMGM’s Vice President of Gaming Product & Content, wrote in an email:
“BetMGM is honored and thrilled to be Brian Christopher’s exclusive destination for regulated, real-money online casino streaming. Brian Christopher generates a lot of enthusiasm and has a strong fan base.”
A Partnership Could Raise BetMGM’s Profile as a US Online Casino
Christopher is in the top position as a social media influencer. Operating under the brand “Brian Christopher Slots,” his videos have received more than one billion views, and his social media outlets have about eight million followers.
That group of slot enthusiasts can only help BetMGM’s US online casino profile. The company provides iGaming in four of the seven accessible areas in the country, including the top three:
- Michigan
- New Jersey
- Pennsylvania
These three states generated over $515 million in online casino revenue in May. Our online gambling income tracker allows you to compare revenue across US marketplaces.
Each state is home to several well-known online casinos. Operators in those states are constantly looking for an advantage. Typically, operators get that advantage by introducing new slot titles to their online casinos through collaborations with gaming companies.
BetMGM’s Christopher relationship deviates from the standard strategy, bringing a vast pool of followers from whom the casino giant is projected to attract tens of thousands of new clients. But it’s not just BetMGM that will benefit from the partnership—the slots influencer indicated in a BCSlots press release that he’s also winning.
BetMGM is the ultimate real-money gaming site for actual slots enthusiasts.
Partnering with the King of Casinos allows me to deliver the best platform with the latest and finest games to the BCSlots universe. I can’t wait for our fans and athletes to witness what we’re creating together.
According to a BetMGM representative, those who watch Christopher’s BetMGM online casino live streams will most certainly recognize titles like Bison Fury and MGM Grand Millions.